Website Speed Optimization

Website speed that improves rankings and conversions.

Core Web Vitals fixes for B2B websites and content publications. Real performance gains, measured against revenue.

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Project starts at

₹50,000

Full-site optimization

₹80,000 — ₹2,00,000

Project timeline

4–6 weeks

Optional monitoring

₹15,000 / month

The definition

What speed optimization actually means.

Website speed optimization is the engineering work of reducing time to first paint, largest contentful paint (LCP), interaction to next paint (INP), and cumulative layout shift (CLS) for a web property.

At Yashvi Global, we optimize WordPress, Webflow, custom CMS, and headless setups. We work in field data (real users via CrUX) first, lab data (Lighthouse, PageSpeed) second.

Speed optimization improves both organic search rankings (Core Web Vitals are a confirmed Google ranking signal) and conversion rates (faster pages convert better at every stage of the funnel).

Our methodology

How we run this engagement.

Performance audit

Lab data (Lighthouse) plus field data (CrUX, RUM). Identify the critical path and the actual bottlenecks — not the theoretical ones.

Critical rendering path

Hero image, fonts, render-blocking JS and CSS. Make first paint genuinely fast on real-world devices.

Asset optimization

Image formats (WebP, AVIF), lazy loading, JS bundling, code splitting, CSS optimization. Done with discipline, not blanket plugins.

Server and infrastructure

CDN, caching, server response time, hosting tier review. Fix the foundation before tuning the surface.

Verification and monitoring

Re-measure against baseline. Set up monitoring to catch regressions before the next deploy ships them to production.

Target KPIs

KPIs we report against.

KPI 01

Core Web Vitals

LCP, INP, and CLS pass rates from real-user data.

KPI 02

Mobile score

PageSpeed Insights mobile score, the number Google's algorithm sees.

KPI 03

Server response

Time to first byte (TTFB) under 200ms target.

KPI 04

Conversion

Mobile conversion lift attributed to performance improvements.

Who this is for

Who this is for.

Core Web Vitals failing

LCP greater than 2.5s, INP greater than 200ms, or CLS over 0.1 in field data.

Mobile speed poor

PageSpeed Mobile score under 50. Bouncing visitors before they see your offer.

High mobile bounce

Most traffic is mobile, but the conversion gap between mobile and desktop is wide.

Pre-launch optimization

New build coming. Want to ship fast — not retroactively optimize under pressure.

Honest boundaries

Where this is not a fit.

If your hosting is fundamentally undersized — shared hosting on a high-traffic site, for instance — we cannot optimize around bad infrastructure. If your CMS is so locked down that we cannot modify themes, scripts, or server config, our hands are tied. And if you're already passing Core Web Vitals with mobile PageSpeed above 80, the marginal gains aren't worth the investment.

Real practitioners say no. This section saves bad-fit clients time and saves us bad-fit engagements.

Engagement pricing

Pricing.

₹50,000 — ₹2,00,000

One-time project, scope-dependent

Project pricing starts at ₹50,000 for single-template optimization on WordPress. Full-site optimization typically runs ₹80,000 to ₹2,00,000 depending on platform complexity and scope. Custom platforms with extensive integrations price higher. Specific scope and pricing shared during the audit.

FAQ

Frequently asked questions.

How much speed improvement should I realistically expect?

For typical B2B WordPress sites starting with mobile PageSpeed score 30–50: target 70–85 within 4–6 weeks. LCP from 4–5 seconds to 1.8–2.4 seconds. INP improvements depend on script footprint; expect 30–50% reduction in JavaScript execution time.

Will speed work break my site design?

Done carefully, no. We work on a staging environment, test thoroughly, and keep rollback paths. The risk is in custom theme code modifications and plugin removal; we test both before production deployment.

Is this a one-time project or ongoing?

Usually one-time, with optional monthly monitoring (₹15,000 per month) to catch regressions. Most B2B sites need optimization once, then maintain through good habits — image discipline, plugin audits, careful theme changes.

What does Core Web Vitals actually measure?

Three metrics: LCP (largest visible element render time, target under 2.5s), INP (responsiveness when users interact, target under 200ms), CLS (visual stability during load, target under 0.1). Google measures all three on real user devices and uses them as ranking signals.

My hosting company says my site is fast — why am I failing CWV?

Hosting reports usually reference TTFB (time to first byte). CWV measures user-perceived speed including image loading, JavaScript execution, and layout stability. A site with fast TTFB can still fail CWV due to image weight, render-blocking JavaScript, or layout shifts.

WordPress, Webflow, custom — does platform matter?

Yes, but less than people assume. Each platform has constraints. WordPress gives full control with full responsibility. Webflow optimizes for design at the cost of some performance flexibility. Custom builds give full flexibility with full responsibility. We work across all major platforms.

What if my third-party scripts are the problem?

Common issue. CRM widgets, chat tools, marketing pixels, analytics scripts add 50–300ms each. We audit every third-party script, recommend removal of low-value ones, defer loading of others, and measure impact. Sometimes the fix is removal; sometimes it's server-side tagging.

How do you measure success?

Field data first (Core Web Vitals from real users via CrUX), lab data second (PageSpeed Insights, Lighthouse). Baseline before work, measure after deployment, report on both lab and field movement. Lead conversion lift tracked where pre-post comparison is meaningful.

Decide for yourself

Pick the path that matches where you are.

PATH 01

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PATH 02

Strategy Call

30-minute conversation. We listen, share our perspective, and recommend the next step honestly, even if it's not us.

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