How we run B2B lead generation engagements. Boring on purpose.
A four-step methodology built from 14+ years of practitioner work with B2B and growth-stage businesses. Senior-led, integration-focused, anchored to pipeline outcomes rather than vanity metrics.
Why integrated execution beats three separate vendors.
Most growing B2B businesses end up with three separate vendors: an SEO agency, a content agency, and a paid media specialist. Each one optimizes for the metric their contract measures. The SEO agency wants traffic. The content agency wants published volume. The paid media agency wants ROAS or CPL. Nobody is responsible for actual qualified pipeline.
When SEO sends low-intent traffic and content cannot convert it, both agencies blame the other. When paid media drives leads that do not match ICP, lead quality drops without anyone responsible. When the developer changes the website, all three lose visibility into what broke.
We run lead generation through SEO, content strategy, conversion architecture, and analytics under one accountable team. One account lead is responsible for pipeline contribution. Channel decisions are made together. The work compounds instead of canceling out.
Four steps. Each one required.
Audit
Technical SEO audit, conversion analysis, competitive landscape mapping, attribution review. We document the starting state across every dimension before recommending strategy. The audit itself often reveals 80% of the answer.
Strategy
Cluster prioritization, content roadmap, technical fix queue, conversion test backlog, attribution model. ICE-scored prioritization (Impact, Confidence, Ease). The strategy doc is shared, not buried.
Execution
Senior-led implementation. Weekly sprints. Reporting cadence built in from day one. We measure leading indicators (rankings, traffic, engagement) and lagging indicators (qualified leads, pipeline contribution).
Scale
Compound the wins. New clusters, new verticals, content depth. Quarterly strategic review with senior team and your stakeholders. Honest assessment, including when our work fell short.
From day one to quarter four.
Onboarding
Access setup, baseline measurement, audit refresh, team introductions. We document the starting state so we can prove progress later. You meet the senior practitioners on your account.
First 90-day plan
Foundation fixes (technical SEO, indexation, tracking), quick wins (high-leverage content, conversion fixes), and cluster strategy launch. Most clients see ranking and lead-quality movement by week 8 to 10.
Compound phase
Cluster expansion, sustained content production, conversion testing program, attribution refinement. This is when the real work happens.
Quarterly business review
Every 90 days, a strategic review with you and Krushang. What worked, what did not, what to change for the next 90 days.
ICE scoring, and what we say no to.
We score every potential workstream on three dimensions: Impact (how much will this move qualified pipeline), Confidence (how sure are we it will work), and Ease (how much effort to ship). High impact, high confidence, low effort wins. Anything that scores low on more than one dimension goes to the backlog.
When clients ask us to ship work that scores poorly, we push back. Common examples we say no to: "redesign the homepage" (high effort, low confidence in lead-quality impact), "publish 50 short blog posts" (low ease, low confidence on conversion), "add chatbot" (low impact for most B2B funnels). Saying no is part of the work.
Weekly Loom. Monthly report. Quarterly review.
Weekly Loom update
5 to 10 minute video walkthrough every Friday. What we shipped this week, what is in motion next week, what we need from you. Async. Watch when you have time.
Monthly written report
5 to 8 page document covering KPI movement, work shipped, learnings, and 30-day plan. Sent first business day of the month.
Quarterly strategic review
90-minute live call with Krushang and your team. What changed, what we learned, what we change for the next 90 days. Recorded and shared.
Always-on access
Email and WhatsApp. We do not pretend to be available 24/7, but we respond within 4 business hours during the work week.
Who actually does the work on your account.
The people who pitch you are the people who do the work.
Krushang Shah · Founder & CEO
Involved at strategic level on every engagement. Reviews audit findings, sets prioritisation logic, leads quarterly business reviews. Not a figurehead — an active practitioner on every account.
Bhavin Sathawara · COO
Oversees operations and engagement delivery across all accounts. Ensures process consistency and that senior-level work actually ships on time and to standard.
Tarak Vora · Senior Specialist
Leads semantic SEO, content cluster strategy, and editorial work. Produces and reviews every piece of content that goes out under an engagement. No outsourcing, no content mills.
Rahul Tripathi · Senior Specialist
Leads lead generation programs and paid media where integrated. Responsible for pipeline-tied KPI tracking and CRM attribution architecture on each engagement.
Fazil Khan · Senior Specialist
Leads technical SEO and speed optimization sprints. Implements schema, Core Web Vitals fixes, and server-side configuration changes directly — not via advisory PDFs.
Retainer vs project. When each makes sense.
Retainer (monthly). For lead generation, SEO, CRO programs. 6-month minimum commitment. Starting prices: ₹50,000–1,50,000 per month depending on scope. Most engagements are ₹75,000–2,50,000 per month.
Project (fixed). For Speed Optimization, Technical SEO sprints, Web Development. Defined deliverable, defined timeline, defined price. Speed projects start at ₹50,000. Development projects start at ₹1,00,000.
We do not offer "audit packages" or one-time SEO setups for ongoing work. Compounding work needs ongoing investment. If your budget cannot support 6 months of retainer work, we are honest about that and either recommend a project-only approach or recommend a different agency.
Pick the path that matches where you are.
Free SEO Audit
No commitment. PDF plus Loom video in 5 working days. See exactly what we'd do before deciding anything.
Request Free Audit →Strategy Call
30-minute conversation. We listen, share our perspective, and recommend the next step honestly, even if it's not us.
Schedule Call →