Lead Generation Services

B2B lead generation built around your buyer.

Inbound systems that turn search demand into qualified booked calls. Built for B2B and growth-stage businesses with long sales cycles.

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Engagement starts at

₹75,000 / month

Time to first signal

8–12 weeks

Compounding pipeline

9–12 months

Minimum commitment

6 months

The definition

What is lead generation, the way we practice it.

Lead generation services design and operate the systems that turn business search demand into qualified, sales-ready conversations.

At Yashvi Global, we focus on inbound lead generation through technical SEO, semantic SEO, optimized landing pages, and conversion architecture. We do not buy leads. We do not run cold outreach.

We build systems that produce compounding pipeline over 6 to 12 months for B2B businesses with multi-stakeholder buying processes.

Our methodology

How we run this engagement.

ICP and buyer research

Understand who actually buys, not who fills forms. Map the decision committee, real pain points, and the alternatives they're weighing.

Search demand mapping

Find the queries your buyer types when they have your problem. Volume, intent, and competitive density — assessed honestly.

Cluster strategy

Pillar pages, cluster spokes, comparison content, glossary depth. Topical authority over keyword chasing.

Conversion architecture

Landing page design, form strategy, qualification logic, and attribution wired all the way to your CRM.

Reporting and iteration

Pipeline contribution reporting — not vanity rankings. Quarterly business review with your team, every quarter.

Target KPIs

KPIs we report against.

KPI 01

Pipeline

Qualified leads delivered every month, tracked against forecast.

KPI 02

Quality

Lead-to-SQL conversion rate measured against your sales team's threshold.

KPI 03

Cost

Cost per qualified lead, benchmarked against your paid channels.

KPI 04

Velocity

Time from first inbound touch to first sales conversation.

Who this is for

Who this is for.

B2B with multi-stakeholder buying

Sale involves 3–5 decision makers, takes 2–6 months from first touch to signed contract.

Established product, plateaued growth

Past first traction. Need a predictable inbound channel that doesn't depend on the founder's calendar.

Sales team without enough conversations

BDRs and AEs hungry for pipeline. Need consistent, qualified meetings on the calendar each week.

Reducing paid spend dependency

Currently over-reliant on Google Ads or LinkedIn paid. Want a compounding asset that earns its own traffic.

Honest boundaries

Where this is not a fit.

If you need leads in 30 days, lead generation through SEO is not your channel. If your product-market fit is unproven, we cannot manufacture demand that does not exist. If you want commodity-low-CPL leads, we are wrong for you. And if you cannot commit to 6 to 12 months of execution, the compounding will never kick in.

Real practitioners say no. This section saves bad-fit clients time and saves us bad-fit engagements.

Engagement pricing

Pricing.

₹75,000 — ₹2,50,000

Per month, depending on cluster scope

Starting at ₹75,000 per month for focused single-vertical engagements with an existing content footprint. Most B2B lead generation engagements run ₹1,00,000 to ₹2,50,000 per month depending on cluster scope, content production volume, and integration with sales operations. We share specific budget ranges during the audit or strategy call — after we've actually seen your business and market.

FAQ

Frequently asked questions.

How long until I see qualified leads from SEO?

Honest range: first signal at week 8–12 (some traffic, ranking improvements). Qualified inbound leads start arriving consistently month 4–6 in moderately competitive verticals, month 6–9 in highly competitive ones. Compounding pipeline (predictable monthly inbound) typically requires 9–12 months of execution.

How do you measure lead quality vs lead volume?

Quality first. We track lead-to-SQL conversion rate, SQL-to-opportunity rate, and ultimately contribution to closed-won pipeline. Volume metrics matter less. If we generate 100 leads but only 5 become opportunities, that is failure regardless of volume; if we generate 30 leads with 18 becoming opportunities, that is success.

Do you guarantee a number of leads per month?

No. Leads depend on search demand, competitive activity, your product market fit, and many factors outside our control. We guarantee the work invested, the methodology applied, and the reporting cadence. Lead numbers are honestly predicted based on starting state — never promised.

What is the difference between lead gen and demand gen?

Lead generation captures existing demand (people already searching for solutions). Demand generation creates demand among prospects who do not yet recognize their problem. Most B2B businesses need both. Our primary expertise is lead generation; we partner with demand-gen specialists for clients needing both.

Can I do this myself without an agency?

In principle, yes. The methodology is documented, including in our blog. The challenge is scale and consistency. Building one cluster takes 80–120 hours for a non-specialist. Building a topical map across 10–15 service or product clusters is a multi-quarter program most B2B founders cannot fit alongside running the business.

How does this work for a niche B2B product?

Niche actually helps. Smaller search volume but lower competition and clearer buyer intent. We adapt the cluster strategy to focus on long-tail entity coverage rather than broad keyword volume. Niche B2B engagements often produce stronger lead-to-SQL conversion than broader markets because the search traffic self-qualifies.

How does lead gen integrate with our paid media?

Tightly. Inbound (SEO-driven) leads generally qualify higher than paid leads because intent is stronger. We use this to inform paid media targeting: which queries to bid on, which audiences to expand, which content to promote. Combined channels produce better unit economics than either in isolation.

What budget do I need for this to work?

Minimum ₹75,000 per month for the agency engagement, plus internal sales team capacity to follow up on leads, plus existing product or service that converts. Below ₹75,000 per month engagement budget, the work cannot scope deep enough to compound. Below sales capacity, leads pile up and rot.

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Pick the path that matches where you are.

PATH 01

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PATH 02

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30-minute conversation. We listen, share our perspective, and recommend the next step honestly, even if it's not us.

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