Krushang Shah.
"A dreamer, believer, and achiever. Honest, soft-spoken, and detail-oriented."
The path here.
Krushang's journey started where most marketers' do, on the technical side. An engineering background, then an AGMP from IIM Ahmedabad, then early years inside both startups and established marketing teams. By the time he founded Yashvi Global in 2012, the working theory was already clear: most agencies sell hours, but clients buy outcomes.
That gap is the entire reason this firm exists. The technical depth — from server logs to schema, from JavaScript rendering to crawl budgets — combined with classical strategic training. Both halves matter. Without the strategy, technical work becomes busy work. Without the technical depth, strategy becomes wish-casting.
"Doing right is more important than being right. We tell clients what we'd do if their money were ours. Sometimes that loses us the engagement. We're fine with that."
What he does day-to-day.
Krushang stays involved at strategic level on every active engagement. Not as a figurehead, but as the person who reviews audit findings, sets the prioritisation logic, signs off on attribution architectures, and gets on calls when something needs an honest recommendation rather than a deflection.
Areas of expertise.
Technical SEO
Crawl, indexation, render-path diagnostics, log analysis, schema, JS-heavy site auditing.
Semantic SEO
Topical maps, entity coverage, internal-link architecture, content-cluster strategy.
Lead Generation
Multi-channel B2B programs tied to pipeline metrics, not vanity engagement.
CRO & Growth
Conversion experimentation, funnel diagnostics, growth strategy, GTM advisory.
Career timeline.
Engineering & product roots
Engineering background and early product roles. Built the technical foundation that still shows up in every audit today.
IIM Ahmedabad · MBA
Strategic and management training that paired with the technical baseline. The combination became the operating thesis behind Yashvi Global.
Yashvi Global · Founded
Independent practice for technical-first SEO and CRO, founded with a small senior team. Bhavin joined as COO in the early years.
Yashvi Konnect · Launched
Launched eCommerce-focused sister brand for Shopify and WooCommerce stores. Same senior team, separate specialization.
Present
Founder-led engagements continue. Selective intake. Senior-only teams. The retention rate sits at 98% — that number is the lodestar, not the headcount.
Operating principles.
- Senior-only on the work. Practitioners ship the work that practitioners pitched. No bait-and-switch.
- Pipeline over vanity. Every engagement ties to a metric the client's CFO will actually defend.
- Transparency is non-negotiable. Read-only access to dashboards, weekly written updates, full visibility into what's running and why.
- Refuse work we'd waste. If we don't think we can move your numbers, we will say so on the discovery call.
Founder-led from the first call.
Discovery calls are run by Krushang or Bhavin. Not a sales rep. The person who'd own the strategic side of your engagement is the person you'll meet first.
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