Working notes on technical SEO, semantic SEO, lead generation, and CRO. Every post is written by the person who actually shipped the work it describes. No ghostwriters. No AI filler. No re-spun listicles.
Most modern frameworks ship with rendering choices that Google's crawler treats as second-class content. We walk through the diagnostics that separate "looks fine in browser" from "actually indexed", with three real engagements where the fix took weeks, not a re-platform.
The version of topical authority that produces traffic isn't the one in most blog posts. Here's the working method, including the spreadsheet template.
The single biggest paid-media diagnostic we run on B2B accounts. Six lines of math, fifteen minutes, no extra tooling required.
Most CRO failures aren't design failures. They're question-stack failures. Here's what we look for first, before any test gets queued.
What B2B teams actually need to track in the post-cookie environment, and the smallest stack that gets you there reliably.
Reading log files like they're transcripts. Practical patterns that tell you whether your crawl budget is being wasted, and what to do.
Three questions that tell us a prospect would be a bad fit. Saying no to 30% of inbound is how we keep the retention rate at 98%.
The link-equity model that actually predicts ranking shifts. With a free tool we built to visualize where the holes are.
The exact prompts we use on first calls to figure out whether the problem is volume, quality, conversion, or attribution.
Three structural changes, one copy change, and the test design that gave us confidence within 18 days.
One curated issue every other Wednesday. Two new pieces from us, three from elsewhere worth reading, and the working notes we'd send to a smart friend asking for a digital-marketing read.
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